First think, then talk by Sergio Uda

Some time ago, evil tongues claimed that my photographs where only visible for the public, due the frequently use of photoshop. They claimed that an edited photo isn't a real photo. That makes me angry and sad at the same time.

Why do people make these misconceptions about photography?

If you make photographs in RAW, there is no chance that you have a great picture without passing a RAW converter. A RAW file is the same as a analog negative. It has a lot of information, but you have to get it out. And that's why we use software like photoshop.

So, to cuddle them I launched a quote on social media: "People who criticizes digital retouching, have never seen a darkroom from the inside." (After that I've never heard anything from those 'friends' again). With that quote I meant that photo editing is from all times. 

When in the late 90's, I was hanging above chemicals to develop black and white photographs, I edited photos. The only difference is that in the analog era, we spend a lot more time than we do now with photoshop. 

The picture here below is my first studio shot that I edited. Note the nice looking guy with his long hair. Yeah, that's me...don't tell anyone ;-)

With this photograph, I sat as an 18 year old boy, for more than 5 hours in a hot dimming room with smelly chemicals drawing, cutting cardboard and develop Agfa photo paper until I was satisfied. Overall, I spend a whole day to develop that picture with 3 times the same people on it. And honestly, it's not even an good one. As I always say: everyone has to learn, right? With Photoshop, I guess that my 8 year old son can do that in a couple of minutes.

But I wasn't the only one that edited photos in the analog era. The picture of the Russian composer Igor Stravinsky, appeared entirely different out of the camera before the legendary photographer Arnold Newman would edit it. On the upper photo you should see the original picture straight out of the camera with Newman's notes. At the bottom, the iconic edited photograph that conquered the world.

 © by Arnold Newman

© by Arnold Newman

 © by Arnold Newman

© by Arnold Newman

Below some more detailed notes from Magnum photographer Pablo Inirio in 1966. 

 © by Pablo Inirio

© by Pablo Inirio

Mum of the World by Sergio Uda

A few months ago, I posted some photos of Sony wireless headphones on social media. I've got a lot of positive reactions on that pictures. I still regularly receive some questions about these pictures, so here are the answers.



How did you get that job?
The shoot was commissioned by Griet Vanhees. Griet, celebrity, personal shopper, wife of professional racer Anthony Kumpen but especially fashion blogger of Mum of the World, contacted me for a shoot with wireless Sony headphones. Because I've been friends with Kumpen & Vanhees for years, I didn't hesitate to help Griet with this project.

Where do you know Griet and Anthony from?
I have been an autofreak for years. i live very close too the circuit of Zolder, and I was more around the circuit then I was at home, I got to know the people in the fast cars. That's how I've been friends with multiple karting, Belcar, 24h from Zolder, Euro Nascar, ... champion.


What are you also doing for them?
Recently I developed the new website from Mum of the World. is a blog by and for mums, with lots of fashion, lifestyle, pregnancy and health tips. At you not only find tips, but also a collection from the by Griet Vanhees designed pregnancy collection with the label Mum of the World can be found in the webshop.

Color or black and white by Sergio Uda

The Romans said: De gustibus non est disputandum. And they were right, everyone has his own taste. As the tends towards black and white, another will feel attracted to colored pictures. I could never choose between a good black and white and a good color picture. Every picture has its own character, its own soul and its own personality.

Usually, the moment I press my shutter, I'll see which photo will get the black and white conversion and which will stay in color. But sometimes it's even more difficult. I'm sitting there at my desk, editing a photo, pulling and pushing on contrasts and brightnesses, to reach the conclusion that after wasting a lot of time I'm still left unsatisfied. The image has character, but the soul isn't completely exposed yet. At those moments I just know, it's time to convert to black and white. And usually my feeling is right. The picture really comes to life and the soul of the picture exposes itself.

This is the creative freedom a photographer enjoys. He puts his taste, his style and a soul into the picture, until the picture, in his opinion, is perfect. Someone else will say, this or that had been more beautiful ... as I started this blog, I'll finish that: There is no doubt about flavors.

Here you can see how a shot screams for the color and the other comes alive in black and white.

My best camera? by Sergio Uda

"The best camera is the one that's with you" said Chase Jarvis, and he's 100% right.

During my vacation in Sardinia, I saw this beautiful sunset in the old Catalan city of Alghero. Addicted to photography as I am, I must take a picture of this natural beauty but I left my camera in the hotel room. Going back to the hotel was not an option, so I decided to take the picture with my phone, a 3 years old iPhone 6 Plus.

 Sunset in Alghero - Sardinia

Sunset in Alghero - Sardinia

With the PRO mode on Lightroom Mobile, I was able to control my ISO and shutter speed. After that, I adjusted the highlights and shadows in Lightroom Mobile and I created something stunning.Okay, the quality isn't perfect, and there is a lot of noise, but you have the best possible picture...and thats what matters.

So if you know which settings to use, you can take a beautiful picture...even if 't is shot on a smartphone.

Here we are....again by Sergio Uda

Hi guys,

A new website with some new ideas. 
From now on i'm going to give a word of explanation on particular pictures, such as experiences, feelings, thoughts, I had on that specific photograph. I'm also gonna post some movies, BTC and other nice and interesting stuff. For now the posts wil be once a month. 

 So, if you have questions or ideas, feel free to leave your comments below. And if you like what I do, don't forget to subscribe to our social media channels to support my work. Facebook - Twitter - Instagram - Google+ - 500px


Here he is, the first picture of the week.

This picture I've taken with my first DSLR, the Canon 350D. After a couple of years of analog photography with films in darkrooms, this was one of the first pictures that I experimented with in the digital era. The construction of the high-voltage pylon compose an impressive line play. The dark lines with the white clouds in the background, combined with the black and white conversion, gives the photo the power that it needs, the 1:1 cutout leads the eye of the viewer to the center of the photo.